With a background in behavioural economics this candidate has gained extensive experience in strategy, personalisation, experimentation, and developing customer value propositions. They are seeking a role as a Customer Strategy and Personalisation role, particularly one that involves leading and mentoring a team, with a focus on strategy, test and experimentation, and behavioural insights.

Key skills and experience:

• Personalisation & Segmentation Strategy
• Strategic Thinking & Experimentation
• Loyalty Program Development & Management
• Strategic Frameworks and Playbooks
• Orchestration across brands
• Measurement, Optimisation and Performance